Tuesday, October 9, 2012

J. C. Penney’s Mobile awareness

J. C. Penney Company Inc., one of America’s leading retailers, operates more than 1,100 JCPenney department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet at http://www.jcp.com.

Department store chain JCPenney is promoting its new fair and square pricing, as well as ramping up its mobile commerce strategy via a new advertising campaign.
The company is running audio and full page ads within Pandora’s iPhone application. JCPenney unveiled its new fair
The mobile and audio ads running in Pandora explain the fair and square program and encourage consumers to take advantage.
When users tap on the mobile ads, they are redirected to the company’s mobile site where they can shop the latest men’s, women’s, home and bed and bath products.
In 2010, the company partnered with various mobile social networks to distribute a Christmas-themed promotional offer featuring badges and mobile coupons.
Consumers that visited a JCPenney store before Christmas Eve and shared the location with their friends via Brightkite, foursquare or Facebook Deals/Places instantly received a $10-off coupon to spend in the store or online.
Last year, JCPenney integrated Apple’s iPad into the in-store experience to help guide consumers into making the right purchase decisions.
The company announced that it would also begin rolling out a “findmore” experience using iPad to 50 fine jewelry departments nationwide .
Most recently, JCPenney got into the holiday spirit by donating $25 to The Salvation Army for every customer who checks in to one of its locations on Black Friday.
Through the Angel Giving Tree Online program, consumers were able to check-in via foursquare to a JCPenney store .

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