South Acton MA commuters can use Peapod.com billboards to shop while waiting for the train or waiting for their ride home.
I was fascinated when I saw this billboard at the station. Commuters can now buy their groceries while waiting for the train, where the nation's largest Internet grocer is marketing the first virtual grocery stores in the U.S.
Peapod.com, based in Skokie, Ill., installed temporary billboards decorated with pictures of 50 household staples from Coca-Cola, Procter & Gamble, Kimberly-Clark and Reckitt Benckiser in 100 locations around the country in the past week. The items include coffee, condiments, cleaning products, milk, bread, fruits, vegetables and health products.
Commuters with iPhones, iPads or Android smart phones can scan a QR code on the billboards to download the free PeapodMobile application.. The app brings users to the Peapod virtual grocery store that has about 11,000 products. First-time users need to register on peapod.com.
The billboards' products also have individual bar codes. With the app's built-in scanner, commuters can scan the codes to take them to the products' pages on the app. This does not add the product to the user's cart.
"It's really designed to get you to check out the app," said Peg Merzbacher, director of marketing. The items can then be checked out and delivered by the next day. For orders less than $100, the delivery fee is $9.95. For carts more than $100, the fee is $6.95. The minimum order is $60. The average cart is around $150, Merzbacher said.
Peapod first tested the boards in Chicago in the spring and Philadelphia earlier in the year. The trial runs led to positive reviews and more Peapod app downloads, Merzbacher said.